I live for not too long
I glow in the moonlight very strong
I provide passage to others coming along
I indulge the lovers by providing music for their dance
I wash the rocks down with my splashes
I kill people sometime even...
Why?
-Waves
Monday, April 27, 2009
Monday, April 6, 2009
Dilemma!!!
The last couple of weeks have been a hotbed of ferocious activity for me. There have many instances and occurrences which have left me at a crossroad of many options.
I now know what it is to mess your lifetime dream, what it is to achieve something which you only dreamt of - sometime back; and now looking at it as a tasteless victory which you have no mood to exult over. Of unknown frontiers to be conquered, of self-doubting anxieties, of guilt-ridden sentiments, of indecision, of...
I really don't know why some people have it so easy? Why some people are never satisfied? Ah well, I wish I could just look into the future.
I now know what it is to mess your lifetime dream, what it is to achieve something which you only dreamt of - sometime back; and now looking at it as a tasteless victory which you have no mood to exult over. Of unknown frontiers to be conquered, of self-doubting anxieties, of guilt-ridden sentiments, of indecision, of...
I really don't know why some people have it so easy? Why some people are never satisfied? Ah well, I wish I could just look into the future.
Friday, November 14, 2008
Brand vs. Product
The other day while participating in a certain discussion in the marketing class i found myself listening to as well as speaking the words "brand" and "product" far too often. However, what I realized was that we are not too clear when to use these words. This prompted me a come back and read a bit about this. Following is a result of whatever I have understood.
A brand is a collection of images and ideas representing an economic producer; more specifically, it refers to the descriptive verbal attributes and concrete symbols such as a name, logo, slogan, and design scheme that convey the essence of a company, product or service. A product is anything that can be offered to a market that might satisfy a want or need.
To highlight the difference, I would like to put forth a recent example:
The ShahRukh Khan commercial featuring Dish TV concentrated on portraying its features viz. pause live shows, get the language of your choice, movies that you like and so on. Here, there is no real creativity involved. The ad is plain vanilla informative marketing.
However, the more recent commercial of "Tata Sky Plus" featuring Aamir Khan and Gul Panag concentrates more on talking to customer based on the experience from the perspective of a regular young couple which almost any middle class consumer can identify with. Thus, apart from providing information about the product to its target customers, the commercial is also successful in creating a long-lasting imprint in the viewers' minds - thus creating a better recall for its brand.
This example highlights one very important factor. The product in both the cases is DTH technology service. Although there are hardly any differences in terms of the products qualities and features, there is a marked difference in the way the target customers perceive the product. This is clearly due to the way the brands have been positioned.
So, on a broad level, we can generalize the some of the very visible differences between a Brand and Product:
At a very basic level, a product is something made at a factory. (This definition, in today's world is outdated as a product today can be a service being provided). A brand is something which is bought by the customer. Typically, a product can be copied by a competitor whereas a brand is unique - its either there or not there. A product may be outdated very quickly whereas a successful brand may be timeless. A products may change from time-to-time depending on its life cycle stage; a brand typically remains consistent over a long period of time. A product is a more producer/seller centric approach; a brand is a customer centric approach.
Typically, marketers yearn to convert their products into brands which can then be leveraged to get higher returns for their products. A brand involves a loyalty factor, thus making it very enticing for marketers to convert their long running products into brands. As a side note, one also needs to keep in mind that a strong brand can be built only for a strong product which performs according to the expectations consistently.
A brand is a collection of images and ideas representing an economic producer; more specifically, it refers to the descriptive verbal attributes and concrete symbols such as a name, logo, slogan, and design scheme that convey the essence of a company, product or service. A product is anything that can be offered to a market that might satisfy a want or need.
To highlight the difference, I would like to put forth a recent example:
The ShahRukh Khan commercial featuring Dish TV concentrated on portraying its features viz. pause live shows, get the language of your choice, movies that you like and so on. Here, there is no real creativity involved. The ad is plain vanilla informative marketing.
However, the more recent commercial of "Tata Sky Plus" featuring Aamir Khan and Gul Panag concentrates more on talking to customer based on the experience from the perspective of a regular young couple which almost any middle class consumer can identify with. Thus, apart from providing information about the product to its target customers, the commercial is also successful in creating a long-lasting imprint in the viewers' minds - thus creating a better recall for its brand.
This example highlights one very important factor. The product in both the cases is DTH technology service. Although there are hardly any differences in terms of the products qualities and features, there is a marked difference in the way the target customers perceive the product. This is clearly due to the way the brands have been positioned.
So, on a broad level, we can generalize the some of the very visible differences between a Brand and Product:
At a very basic level, a product is something made at a factory. (This definition, in today's world is outdated as a product today can be a service being provided). A brand is something which is bought by the customer. Typically, a product can be copied by a competitor whereas a brand is unique - its either there or not there. A product may be outdated very quickly whereas a successful brand may be timeless. A products may change from time-to-time depending on its life cycle stage; a brand typically remains consistent over a long period of time. A product is a more producer/seller centric approach; a brand is a customer centric approach.
Typically, marketers yearn to convert their products into brands which can then be leveraged to get higher returns for their products. A brand involves a loyalty factor, thus making it very enticing for marketers to convert their long running products into brands. As a side note, one also needs to keep in mind that a strong brand can be built only for a strong product which performs according to the expectations consistently.
Tuesday, October 14, 2008
A realm of my thinking
I got up today morning
thinking of her in my day
the presence of her in my eyes
the thinking of her moving along me
the walk which i was going to walk
the sounds of her giggles around
the ruffling of the leaves by her footsteps
the naughty twinkle in her eyes when she winks
the creation of my mind
something which is close to reality
but then struck a thought
if this could be true
A thought then filled me
well, this is a dream
and i woke up with a start
to look into the hue...
thinking of her in my day
the presence of her in my eyes
the thinking of her moving along me
the walk which i was going to walk
the sounds of her giggles around
the ruffling of the leaves by her footsteps
the naughty twinkle in her eyes when she winks
the creation of my mind
something which is close to reality
but then struck a thought
if this could be true
A thought then filled me
well, this is a dream
and i woke up with a start
to look into the hue...
Saturday, January 26, 2008
Taare Zameen par
I watched this movie day before yesterday. (Too late, I know - But its always better than never :P)
Anyway, my literary skills (ignorance) will not be able to do justice to the piece of art the movie is. Its almost perfect. Everything in it. From the acting to the characterizations to the relationships to the grounded reality to the heart tugging innocence.
It is bound to moist your eyes atleast once. :) Please watch it if you haven't.
I plan to watch it again :).
PS: After the movie, the guy sitting beside me said that the movie was a documentary. Although, I know everyone is entitled to his/her own opinion, but I don't know why i wanted to go and hit this guy . :|
Anyway, my literary skills (ignorance) will not be able to do justice to the piece of art the movie is. Its almost perfect. Everything in it. From the acting to the characterizations to the relationships to the grounded reality to the heart tugging innocence.
It is bound to moist your eyes atleast once. :) Please watch it if you haven't.
I plan to watch it again :).
PS: After the movie, the guy sitting beside me said that the movie was a documentary. Although, I know everyone is entitled to his/her own opinion, but I don't know why i wanted to go and hit this guy . :|
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